Nobody Likes a Fashion Braggart, Especially the British
The shimmering mirage of contrasts and contradictions which make up UK style are a slippery fish to grasp, but suspicion and ridicule of anything excessively boastful is a cultural concept which permeates the way we dress.Read more
What is Transeasonal Fashion and Why Does it Matter?
Despite what fashion magazines might have wanted us to believe for decades, no woman in the history of ever has packed her neatly-defined seasonal wardrobe into storage with the changing weather. While there might be an ever-present fashion calendar, we all mix and match our favourite pieces all year round, and this is the foundation of transeasonal fashion.Read more
How to Have a Seamless Seasonal Wardrobe Shift, Autumn 2021 Style!
The seasonal switch between the last languid days of Summer and the first flickers of dusky Autumn is one of the most significant in the wheel of the fashion year.
While there might be maudlin connotations to folding away the hopeful summer garms, there is still plenty to celebrate in Autumn’s unmistakable style signature: especially with the theme of the ‘reemergence wardrobe’ shining bright in 2021.Read more
The Traditional Career Path is Dead; Let’s Celebrate!
The hashtag #NoWrongPath was launched to show anxious teenagers that their exam results will not etch their future indelibly in stone, but reassurance from us ancient ones carries an unexpected message — the traditional career path is dead; let’s celebrate!Read more
Just How Much Has Our Changeable Weather Shaped British Fashion?
As a national stereotype, we are doggedly obsessed with the weather and it’s no wonder that this sometimes cruel and unpredictable mistress has shaped the fashion of our sceptred isle. UK style might be influenced by our changeable weather, but the drama of our climate is also reflected by the dynamism of the way we dress.Read more
7 Reasons Why Wild Swimming Could Transform Your Physical and Mental Wellbeing
It’s strange how an activity which humans have been plunging themselves into for time immemorial can be described as a “craze,” but this summer huge swathes of the UK population have dipped their collective toe into wild swimming.Read more
The Surprising Reason Tennis Players Wear All White at Wimbledon
The strict all-white Wimbledon dress code is as synonymous with the image of the world’s oldest tennis championship as strawberries and cream, but what are the origins behind it?Read more
The Essence of Audrey: Channel the Dazzling Simplicity of Hepburn’s Style With These 8 Signature Pieces
Audrey Hepburn will always be a fashion icon. Unlike many of the contemporaries of her era who oozed a studio-curated sex appeal, Hepburn’s wardrobe was a subtle extension of her poise and grace that felt entirely her own.Read more
From Shirtwaist to Wardrobe Staple: The Surprisingly Progressive History of the Iconic Shirt Dress
The shirt dress has always evoked the image of a powerful, capable woman striding ahead. Despite being a wardrobe staple for over a century, the symbolism of a progressive, modern woman is forever encapsulated in this beloved wardrobe cornerstone.Read more
The Art of Dressing Up is Returning in a Big Way and the Roaring ‘20s 2.0 Are Just Around the Corner!
The alluring comfort of sweats, drawstring trousers and cosy knitwear has seen demand for ‘loungewear’ soar by 122% percent in the UK, but a craving for a bit of razzle dazzle has also led to many of us dressing up like it’s the met gala for a trip to big Tesco.Read more